About
Born in Ireland, Diane was built on the belief that clothing should be as individual as the people who wear it. Our small team designs with intention, creating pieces that feel one-of-a-kind, garments that you won’t find everywhere.
We know the fashion industry has a lasting impact, which is why we design with the entire life cycle in mind, specifically for closing the loop on each product. From responsible sourcing and considered production, right through to the end of life, our aim is to ensure every Diane piece can be reworn, repurposed, or recycled — never left to waste.
At Diane, we believe style should endure, not expire. Each garment is a commitment to the beauty of fashion, craftsmanship you can see and undeniable lasting quality.
Distinctive design. Enduring quality. Made to be yours.
At Diane, we take our time. Every piece begins as an idea that is carefully developed over the course of more than a year — refined again and again until fabric, comfort, and fit come together in perfect balance. This slow, deliberate process ensures that what we create feels timeless, thoughtful, and worth holding onto.
Just as important as how our garments are worn is what happens at the end of their journey. We design with circularity in mind, prioritising single-fibre fabrics and materials of natural origin wherever possible. This approach maximises the potential for recycling, repurposing, or safe disposal, ensuring that each piece can continue its life beyond its first chapter.
For us, true luxury is not only how a garment looks and feels today, but how responsibly it can be carried into tomorrow.
Becoming a heritage brand means creating pieces that live far beyond a single season. We want our garments and our mission to become part of people’s lives — worn on meaningful days, remembered in photographs, and passed down as keepsakes from one generation to the next. True heritage is built not in the moment of purchase, but in the years that follow, as each piece gathers stories and significance. When a Diane garment is inherited, repaired, or rediscovered, it carries with it not only the craft of its making, but also the memories of those who wore it before. This is the kind of quiet permanence we strive for: clothing that holds history, and in doing so, becomes timeless.